How to do SEO? How SEO Works

 

How to do SEO? How SEO Works

1. What is SEO? (click here)

2. The Difference Between SEO and SEM?

SEM (Search Engine Market) is search engine marketing. A simple understanding is to buy the advertising space provided by the search engine. For example, the results on the right side of Baidu and Google are all advertisements. Buy according to the keyword, and charge according to the click. Every time a netizen clicks on your advertisement, the search engine will deduct a fee.

SEO is a means of optimizing the content, structure, external links and other aspects of the website to make the website more in line with the crawling of search engines, thereby improving the ranking of search results and increasing website traffic.

for example:

Search app promotion, the promotion link is SEM, and the snapshot is SEO.

• What does SEO need to do?

1). Internal optimization, content is king

• META tag optimization: for example: optimization of TITLE, KEYWORDS, DESCRIPTION, etc.

• Optimization of internal links, including relevant links (Tag tags), anchor text links, various navigation links, and image links.

• Website content update: keep the site updated every day (mainly the update of articles, etc.) 

2). External optimization, External chain is king

• External link categories: blogs, forums, B2B, news, classified information, post bars, know, encyclopedia, related information networks, etc., try to maintain the diversity of links.

• External chain operation: A certain number of external links are added every day to steadily improve the keyword ranking.

• Selection of external links: Exchange friendly links with some websites that are highly relevant to your website and have better overall quality to consolidate and stabilize keyword rankings.

Explanation of SEO Terms

1. Internal Chain

As the name implies, it is the mutual link between content pages under the same website domain name (the content of your own website is linked to the internal pages of your own website, also known as intra-site links). Reasonable website link structure can improve search engine indexing and website weight. Relative to external links, internal links are also important.

 

2. Internal Chain Optimization

It is to effectively optimize the internal links we have made, so as to indirectly improve the weight of a certain page and achieve the effect of top search ranking. At the same time, it effectively leads the search engine spiders to crawl the entire site.

3. External Chain

The full name is external link, also known as import link. Refers to the links imported from other websites on the Internet to your own website. Most seo novices are prone to a misunderstanding that external links should all link to the homepage of the website. This perception is actually incorrect. There can also be external links imported into the inner pages of the website. Such outer links are also helpful for improving the weight of the inner pages of the website. There are three main forms of external links. They are plain text URLs, hyperlink URLs, and anchor text URLs, respectively.

1. Plain text URL. A plain-text URL refers to a link that cannot be clicked. Just like when we edit some data with Notepad, we can often see plain-text URLs. The most common example of this kind of plain text URL is to see a link in someone else's article with the sentence "This article is reproduced from www.website domain name.com, please indicate the source of the article"

2. URLs with hyperlinks. A URL with a hyperlink, as the name suggests, is a link that can be clicked to enter a website. The biggest difference between it and a plain text URL is here. Compared with plain text URLs, URLs with hyperlinks are definitely better. It can not only increase the authority of a website, but also have the effect of attracting traffic.

3. Anchor text URL. Anchor text URL, also known as hypertext link, can add keywords to some links. In this way, for search engines, the link will be associated with the keyword intentionally or unintentionally. Doing so is not only conducive to improving the authority of the website, but also one of the ways to quickly rank for keywords.

 

How to do SEO?

1. Content is king. Search engines, led by Baidu, like high-quality original content. The more high-quality original content, the more Baidu includes, and the higher the weight.

2. Identify keywords or tags. Find the keywords of the content, usually taken from the title. Categorize keywords, such as brand words, content words, competing words, etc.

3. Internal chain. Optimize brand terms first. Auntie, Auntie.com, Auntie's things, Auntie's things, Auntie's things. Re-optimize content words. Content words: app promotion, aso. Monitor the ranking at any time, and after the optimization goes up, as the click rate increases, the words will be gradually changed later.

4. External links. Find a channel for sending external chains, make a table, and do it on time and volume every day. The higher the authority of the website that sends the external chain, the better. High weights take more time.

5. Experience. What kind of websites do search engines like? Good content, good experience website. So after the content is done, the experience needs to be done well, such as the title, cover image, layout, and the settings of various functions of the website. 

How to learn SEO?

1. I have written articles on learning before. In fact, all the learning is similar, I will not repeat it here, you can refer to xxxx if you are interested

2. Recommend a forum for SEO learning. SEOWAHY. In 2011, someone recommended it to me, and I can't imagine that it is still a classic.

Link Principle

Internal links and external links appear and app-related keywords will link to this page http://www.onlineTDMS.com.

Now the promotion text of the internal chain app is linked to this page http://www.onlineTDMS.com.

The rule is: don't link to tabs if you can link to channel pages. Website page weight: Home>Channel>Article>Tags.

Time to change words

When to change words? Auntie is now number two. Now brand words do not need to spend any effort, mainly to optimize the core words related to the website content.

3. Why is the ranking different for everyone?

a. It may be a geographical factor.

b. I usually do more searches, and then click to see it. The click-through rate is what I said about the click-through rate. Some people may never click on the search, and the ranking they see may be lower.

 

4. Sometimes there may be no keywords in the article, but the meaning of the writing is the same as the keywords, so change it and add the keywords. Some articles may have the keywords without leaving any traces, but they should not be too strong.

 

• SEO advice

1. Content, post more relevant original content.

2. Internal and external chain construction for these keywords.

3. Recommend relevant content.

4. You can also write special articles, summarize and analyze the published articles according to the theme, and form a column

5. Search engine retrieval principles are constantly changing, and changes in retrieval principles will directly lead to changes in the ranking of website keywords on search engines, so search engine optimization is not done once and for all.

 

Comments:

Although many entrepreneurs don't make websites anymore, after all, websites have their own users, so it is recommended that you still have time to look at the operation and promotion of websites.