What is SEO ?
Using the rules of search engines to improve the natural ranking of websites in relevant search engines. The purpose is to make it occupy a leading position in the industry and gain brand benefits. To a large extent, it is a commercial behavior of website operators to move their own or their own company's rankings forward.
Top 6 Search Engines right now,
Google Search Engine.
Yahoo Search Engine.
Baidu Search Engine.
Yandex Search Engine.
DuckDuckGO Search Engine
Basic Introduction
Search engines use methods that are easy to be cited by search to optimize the website in a targeted manner, to improve the natural ranking of the website in the search engine, attract more users to visit the website, increase the traffic of the website, and improve the sales ability and publicity of the website. ability, thereby enhancing the brand effect of the website.
Method Classification
There are two main types of search engine optimization techniques: black hat and white hat. Deceiving search engines and visitors by cheating, and eventually being punished by search engines are called black hats, such as hiding keywords, creating a lot of meta words, alt tags, etc. The SEO techniques accepted by search engines through formal techniques and methods are called white hats.
White Hat Method
The white hat method of SEO follows the search engine acceptance principle. Their advice is generally to create content for users, make that content easy to index by search engine bots, and not play tricks on search engine systems. When some site employees make mistakes in designing or building their site and the site ranks low, white hat methods can detect and correct errors such as unreadable menus, broken links, temporary redirection, inefficient indexing structure, etc.
Black Hat Method
Black hat methods use deception techniques and abuse search algorithms to market irrelevant, primarily business-focused web pages. The main purpose of black hat SEO is to get websites to rank as they want and gain more exposure, which can lead to unsatisfactory search results for ordinary users. Therefore, once a search engine finds a website that uses "black hat" technology, it will lower its rankings, or permanently remove the website from the search results. Businesses who choose black hat SEO services are partly deceived by service providers because they do not understand the value of SEO; the other part only focuses on short-term interests, and there is a mentality of leaving after making a fortune. [3]
Optimization Strategy
The Theme Should be clear and the content should be Rich SEO
Before designing and producing a website, clearly define the theme, purpose and content of the network. According to different uses to locate the characteristics of the website, it can be a sales platform or a promotional website. The theme of the website must be clear and prominent, the content is rich and full, and the principle of conforming to the user experience is the principle. For a website, optimizing the theme and actual content of the website is the most important. A website needs to have a distinct theme, rich content related to the theme, focus on changes in certain areas, and be updated in a timely manner.
Induce the popularity of links
A standard for search engines to judge the quality of a website is the number of external links and the quality of the linked websites. Creating popular and meaningful outgoing links and increasing the link breadth can not only improve the ranking in search engines, but also play a role in promoting each other. Research shows that: when the link PR value of a website reaches 4 to 6, then the number of visits to this page is relatively good; when the link PR value reaches 7 or more, then the quality and popularity of the website are excellent. The more a page is linked by other pages, the more likely that page has the latest and most valuable high-quality pages. Increase the links with industry websites, regional business platforms and partner websites as much as possible. Being cited by websites with high PR can increase the PR of this site faster. At the same time, developers can increase the number of visits on websites with high PR values. The information related to the theme and business of the website is published on the website. Users see this information on other websites and then visit the website, that is, increase the traffic of the website through external links.
Keyword setting should be prominent
The keywords of the website are very important, it determines whether the website can be searched by users, so special attention should be paid to the selection of keywords. The choice of keywords must be prominent and follow certain principles, such as: keywords should be related to the theme of the website, do not blindly pursue popular words; avoid using general words with broad meanings; select specific words as much as possible according to the type and characteristics of the product words; select words that people commonly use when using search engines, which are related to the products and services that the website needs to promote. The number of 5 to 10 keywords is relatively moderate, and the density can be 2% to 8%. It is necessary to pay attention to embodying keywords in the most important and conspicuous positions of the two web pages, namely the title (Page Title) and the paragraph title (Heading). Degree setting highlights keywords.
The hierarchy of the website structure should be clear
The structure of the website should try to avoid the use of frame structure, and the navigation bar should not use FLASH buttons as much as possible. First of all, we should pay attention to the design of the homepage of the website, because the probability of the homepage of the website being detected by search engines is much greater than that of other pages. Usually, the homepage file of the website should be placed in the root directory of the website, because the retrieval speed in the root directory is the fastest. Secondly, it should be noted that the levels (i.e. subdirectories) of the website should not be too many, the first-level directory should not exceed two levels, and the detailed directory should not exceed four levels. Finally, try to use text-only navigation for website navigation, because text conveys more information than images.
Page size should be rationalized
Web pages are divided into two types: static web pages and dynamic web pages. Dynamic web pages are web pages with interactive functions, that is, they return data through database search, so search engines take a long time to search, and once the content in the database is updated, search The data crawled by the engine is no longer accurate, so search engines rarely include dynamic web pages, and the ranking results are not good. However, static web pages do not have interactive functions, that is, simple information introduction. Search engines take a short time to search and are accurate, so they are willing to include them, and the ranking results are better. Therefore, the website should try to use static pages as much as possible and reduce the use of dynamic pages. The smaller the webpage capacity, the faster the display speed, and the higher the friendliness to the search engine spider program. Therefore, when making webpages, try to simplify the HTML code as much as possible. Usually, the webpage capacity does not exceed 15kB. Java.script and CSS in web pages should be separated from web pages as much as possible. The use of the more standardized XHTML and XML as display formats should be encouraged to follow the W3C specification.
Website navigation should be clear
The search engine uses a proprietary spider program to find out the HTML code on each web page, and when there is a link on the web page, it searches one by one until there is no link to any page. It takes a long time for the spider program to visit all the pages, so the navigation of the website needs to be convenient for the spider program to index and index. According to your own website structure, you can make a sitemap sitemap.html, list the links of all the sub-columns of the website in the webpage map, and put all the files in the website in the root directory of the website. Sitemaps increase search engine friendliness and allow spiders to quickly access all pages and sections on the entire site.
Website release to be updated
In order to better communicate with search engines, we will actively submit optimized corporate websites to various search engines for free inclusion and strive for better natural rankings. If a website can be updated regularly, it is easier for search engines to index. Therefore, updating the website reasonably is also an important method of search engine optimization.
(small seo tool, seo white hat, seo black hat, seo free, how to do seo)
0 Comments