Google Buys an AI Avatar Startup to Take on TikTok | All About Look App

Google has been working on an AI-powered avatar app called Look that’s designed to compete with TikTok. The company has now acquired the software startup behind a similar digital avatar app called Loom. Google confirmed the acquisition of Loom -- which has now rebranded as “Google Loom” -- but did not disclose financial terms of the deal. 

Users can create, customize, and interact with a digital version of themselves known as an avatar. With Google Loom, users can create animated 3D avatars that they can use in videos or photo collages. 

This article explains what an avatar is and how Google plans to take on TikTok by integrating Loom into its own app.

What is an Avatar?

An avatar is a representation of yourself, often in the form of a virtual character. It's used to represent your appearance, personality, or other aspects of your identity on websites or in other digital spaces. They're also sometimes called "avatars" or "personal brands."

Avatars can be used for many different purposes. For example, you might use them to share photos of yourself with friends, answer surveys about yourself, or even create profiles on dating sites (although this is more common for celebrities than average users).

In general, avatars are a great way to engage with your online community and show people who you are. They can also help you stand out from other users in the crowd.

Google’s Look app and Loom acquisition

Google’s Look app has been available on Android since July 2016. It was designed to help users discover new places and events near them. The tool, however, also offers an interesting insight into the company’s data collection practices. Google collects location data from the phones of its users in many ways, including collecting it from apps that use the GPS.

It is not clear how extensively the app records location data from users but it is likely to be significant given its widespread availability and usage.

Loom was acquired by Google in December 2017 for an undisclosed amount. Loom was a social discovery app that allowed users to find others who share their interests and connect with them through live video chats.

The acquisition came just five months after Google announced it would be shutting down Loom in June 2018 due to low usage and engagement.

Google may have had Loom in mind when building Look, as there are some similarities between both tools. Both are designed to help users discover new places and events near them. However, they differ in their approach as Look is primarily a discovery tool while Loom focuses more on connecting people with shared interests.

How does Google plan to take on TikTok?

Google is planning to take on TikTok by introducing a new service that lets users share short videos of their day-to-day activities with others on the internet. The company says that this type of video content is "a great way to get started in the digital world and to keep in touch with your friends."

Final Words: Are avatars the future of communication?

Final Words Are Avatars the Future of Communication

Avatars are the future of communication. They are user-friendly, people-friendly, and easy to use. They allow users to easily connect with others and share information. Avatars also help users stay connected with their loved ones.